ALT Text: "Alternative Text" that is placed in the code for an image in an HTML page. Text provided with an image as an alternative to viewing the actual image. It will appear before the image is fully loaded, if your visitor has their graphics turned off, and if your visitor positions their mouse on the image. Alt text is also important because search engine spiders often read it.
Adsense: "Google AdSense" is a fast and easy way for website publishers to display relevant, unobtrusive Google ads on their web site's content pages and earn money. The ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.
Adwords: “Google AdWords" is a quick and simple way to advertise on Google. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, earth link, HowStuffWorks, and Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.
Banned: When pages are removed from a search engine's index specifically because the search engine has deemed them to be spamming or violating some type of guidelines. A Google page rank of 0 for an established domain name, can often indicate a website has been banned. The most common causes of getting banned are duplicate sites and duplicate content.
Cookie: The browser stores information in a file called cookie.txt and relays that information back to the server each time the browser requests a page. Cookies are what make it possible for sites to remember your user login, password, name or other personalized information.
Domain Name Registration: The first step in building a website is registering a domain name. Whether you register your name with a registrar or your web host (who will register your domain name through a registrar for you) is merely a matter of convenience and preference. When a name is registered you are purchasing the right to the use of that name for the agreed amount of years at registration, usually 1-10 years. No one else may use that name with your specified extension (.com, .net) until you either let the name expire or you sell it to someone else.
Doorway Pages: Doorway pages are pages specifically made for the search engines. Doorway pages contain many links - often hundreds of links - that are of little to no use to the user, and do not contain any valuable content. Search Engines frown on these practices that are designed to manipulate search engines and deceive users. Sites making use of doorway pages may be removed from the major search engines.
Duplicate Sites and Duplicate Content: Multiple pages, sub domains, or domains with substantially duplicate content. Duplicate sites or content are considered as SPAM by most search engines, and can get your site banned from the search engines.
Gateway Pages: A Web page submitted to individual search engine spiders to meet specific relevancy algorithms. The gateway page presents information to the spider while obscuring it from human viewers. The purpose of gateway pages is to present the spider with the format it needs for optimum rankings while presenting a more appropriate version to human viewers. It's also a way for Webmasters to avoid publicly disclosing placement tactics. The use of gateway pages customizes submission to each individual search engine. Also known as doorway pages, bridge pages, entry pages, portals or portal pages.
Hidden Text: Text on a web page which is visible to search engine spiders but not visible to human visitors (e.g. the text is the same or very similar color as the background of the web page, extremely small font is used, usage of multiple TITLE tags, the text in HTML comment, etc.). As this technique could artificially increase the relevancy of the websites and was abused in the past it's treated as SPAM by most search engines.
Host: A host is the company who actually provides the hardware, servers, backbone connections, backup system etc, where your web site is housed. It is their job to make sure your web site is available to site visitors on the World Wide Web around the clock.
Keyword Density: The number of times a keyword is used on a web page divided by the total number of words on the page. Expressed as a percentage. Some search engines use this property for Positioning. Analyzers are available which allow comparisons between pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages.
Link Exchange: When you put a link on your site to another company's site and they reciprocate by putting a link to your company's site on theirs. If other sites link to your website, your website may be considered more popular.
Link exchanges can also hurt you if they are the wrong type. If the website on which your link will appear is just a long list of links (see Link Farm), many search engines consider this to be search engine SPAM that is a way of trying to trick the search engines into thinking your website is popular. They may penalize you or even ban your site from the search engine altogether.
Link Farm: A set of link web pages that have been built for the sole purpose of increasing the number of incoming links to a website to increase link popularity and search engine rankings. Link farms usually require a reciprocal link from sites seeking listings. Link farms are a known SPAM tactic and participating sites are likely to be penalized or banned from the major search engines.
Meta Tag: A meta tag is an element of HTML that often describes the contents of a Web page, and is placed near the beginning of the page's source code. Search engines use information provided in a meta tags to index pages by subject.
PageRank™: Google's patented algorithm to determine the importance of a web page, taking into account factors such as the content of the page, the number of inbound links and the build quality of the page. Page rank as a number between 0 and 10 as shown by the green bar on the Google Tool bar. All new websites start out as page rank 0. Page rank scores are updated quarterly.
Search Engine Submission: To suggest a website to be included in a search engine or directory, so that it may be evaluated and included in search results.
SPAM: The bane of computer existence, SPAM is the pollution of unsolicited e-mail and the misuse of mailing lists to send a message to large amounts of people who did not ask for the e-mail to be sent. This strange term is generally agreed to have originated from a Monty Python skit where the term is repeatedly used. SPAM is also a processed canned meat product and a registered trademark of Hormel foods.
SEO: Search Engine Optimization is the constantly changing and very competitive practice of designing websites and pages to rank as highly as possible in search results from search engines. When a search is done in a search engine the first websites to appear on the list under sponsored links are the best search engine optimized sites for the keyword entered in.
Unique Visitor: Website traffic measurement where each person's individual IP address visiting a particular website is counted only once, regardless of how many times they visit that particular website in a given day.
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